Don’t give them a hard time reading your emails
Email marketing can be a very effective way to get your messages out to your customers. The purpose of sending emails is to increase your sales and engagement with your loyal customers. So it’s not surprising that a lot of online marketers are really trying their best to get you subscribed on their list. But a lot of these online marketers are also wasting the opportunity of having a large number of subscribers but commit the mistake of not delivering their emails properly to their recipients.
Have you encountered an email with a small font? It’s not only once or twice I have seen a newsletter with that format. If you’re like me then you don’t want to get eye strain reading those types of newsletters, there are many newsletters or e-letters I have unsubscribed from. As you can see, that is already a missed opportunity on the part of an internet marketer. You’re already there, but you couldn’t get your message in front of your potential customers. So make sure your marketing emails are readable.
This is only one of the many things most online marketers fail to realise regarding their strategies and I can’t imagine how big of an opportunity they have lost.
Other email marketing mistakes:
- Irrelevant and ineffective subject lines
Most people, who are subscribed to newsletters, receive a lot of emails in their inbox and most often, they click on the emails with a catchy subject line. But also consider using the 5 W’s (what, where, when, why, who) and how in the subject line. If you’re announcing a webinar, don’t just put in the subject line, “FREE Webinar”. Who cares, there are a lot of webinars out there, and why would they click on your email? Also, be sure that what you put in the subject line is relevant to what the content of your email is about. Avoid also long subject lines. An ideal subject lines is made up of 40 to 50 characters.
- Using excessive punctuation and capital letters
Some other marketers think that they can grab the attention of their recipients with large fonts and by putting a lot of punctuation marks such as !!!, ***, ???. They didn’t know this can catch the attention of spam filters too.
- Unrecognisable address
Most people look into the from address in the emails. Make sure you identify yourself and your business in a way your customers will recognize.
- Use of large images
Take note that large images can be distracting in emails primarily because they don’t load 100% most of the time.
- Cluttered email content
Initially your emails should be easy to read, scan and skim, so use simple layouts only.
- Too much information
Long emails are boring, so don’t spill out all the information in your email. What’s important is the call to action that you would like your recipients to do. If they were intrigued by your subject line, only to find all of the information they were after in the email, then you’ve wasted the opportunity to increase website traffic.
Make your email marketing work properly
Actually there isn’t really a secret in making your emails to work properly. Just make sure to stay on the topic and make it straight forward. Don’t make your reader feel like they are solving a puzzle. Tell your readers why they need your product, what problem it will solve, what benefits it could give and tell them where to get your product. A little bit of humour can help to keep the interest of your potential customers while reading your email.
When sending marketing emails, remember to make use of email marketing best practices if you want to keep your list of subscribers. Keeping in touch is the key to growing your business, and there is no better way than emailing your customers regularly and directly. Make no mistake of turning them off, have an email marketing system in place.